Communication Projects

I was the lead communicator on a global, cross-functional team assigned to implement a single, consistent recognition program to replace nearly 60 separate recognition programs. The goal was to make recognition a part of how employees work every day, aligning each recognition given with one of seven key company behaviors. A collection of customizable, translatable materials was developed. 90 percent of employees were using the new program after 30 days, passing the initial goal of 80 percent. This program received an International Association of Business Communicators Gold Quill Award of Excellence, the highest award given by this professional organization. 

I served as the lead communicator on a global leadership team charged with elevating the company's safety culture to the first priority for all employees. I was the primary writer and manager of workplace safety communications for employee intranet, videos, live webcasts and internal social media. 

I managed Global Safety Week, which featured employee “heroes” telling their own safety stories. The participation rate by employees on the topic of safety on internal social media during the week was one of the highest  rates for any annual topic.  One new safety policy introduced resulted in a 50 percent decrease in eye injuries in North America in a three-month period.

I was the communications lead on a global team that implemented a bi-annual employee engagement survey. I developed and produced an extensive global employee awareness campaign including direct-to-employee messaging, as well as templated materials for use by regional communicators and people leaders. Using the theme of “Let Your Voice Be Heard,” the participation goal was surpassed each survey cycle, eventually achieving an industry best-in-class participation rate of 86 percent. 

I developed and managed a leadership communication site for 5,000 managers and leaders, launched shortly after a company bankruptcy. The goal was to provide business information that they could share to help their teams understand the business issues facing the company, and to provide leadership tips that the managers could use to improve their effectiveness. Driven by compelling content that was well-targeted to the audience, the site had 100 percent usage by its target audience.  Annual page views were 150,000.

I developed and edited a daily employee email newsletter. The newsletter had 83 percent daily readership, with 91 percent of readers sharing information with family and friends and 89 percent using it to promote company vehicles. The newsletter was a key element in the successful communication process during the company's bankruptcy, providing daily corporate updates to employees.